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Marketing Communications: A European Perspective
Marketing Communications A European Perspective
Author: Patrick De Pelsmacker
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibiti...  more »
ISBN-13: 9780273721383
ISBN-10: 0273721380
Publication Date: 7/14/2010
Pages: 660
Edition: 4
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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