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Marketing Communications: A European Perspective
Marketing Communications A European Perspective
Author: Patrick De Pelsmacker
Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase ...  more »
ISBN-13: 9780273773221
ISBN-10: 0273773224
Publication Date: 12/11/2013
Pages: 615
Edition: 5 Ill
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Publisher: Pearson Education Limited
Book Type: Paperback
Members Wishing: 0
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