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Marketing Communications: A European Perspective
Marketing Communications A European Perspective
Author: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
This book offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, per...  more »
ISBN-13: 9780273685005
ISBN-10: 0273685007
Pages: 578
Edition: 2
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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