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Search - Marketing Communications: An Integrated Approach

Marketing Communications: An Integrated Approach
Marketing Communications An Integrated Approach
Author: Paul Smith
First published in 1993, Marketing Communications is firmly established as an international bestseller: P R Smith's contribution to the acceptance and understnading of an integrated approach to marketing communications is now universally recognized. Both marketing professionals and students alike have benefited from his pragmatic and origi...  more »
ISBN-13: 9780749426996
ISBN-10: 0749426993
Publication Date: 10/1998
Pages: 602
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Publisher: Kogan Page
Book Type: Paperback
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