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Marketing Communications
Marketing Communications
Author: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Marketing Communication is not only one of the most visible and widely discussed instruments of the marketing mix, with an overwhelming impact on both society and business, it is also one of the most fascinating. This textbook offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a Europ...  more »
ISBN-13: 9780273638711
ISBN-10: 0273638718
Pages: 509
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Publisher: Pearson Education
Book Type: Paperback
Members Wishing: 0
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