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Marketing: Connecting With Customers
Marketing Connecting With Customers
Author: Gilbert D. Harrell
Designed for the Principles of Marketing course, this book communicates precisely what todayÕs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, ...  more »
ISBN-13: 9780536750006
ISBN-10: 0536750009
Publication Date: 8/31/2003
Pages: 591
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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