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Marketing Corporate Image: The Company As Your Number One Product
Marketing Corporate Image The Company As Your Number One Product
Author: James R. Gregory, Jack G. Wiechmann
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides ...  more »
ISBN-13: 9780844232829
ISBN-10: 0844232823
Publication Date: 8/1991
Pages: 272
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Publisher: NTC Business Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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