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Marketing Your Dreams: Business and Life Lessons from Bill Veeck Baseball's Marketing Genius
Marketing Your Dreams Business and Life Lessons from Bill Veeck Baseball's Marketing Genius Author:Pat Williams, Michael Weinreb Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Business Lessons from Bill Veeck, Baseballs Promotional Genius. Pat Willi... more »ams, senior vice president of the NBAs Orlando Magic, insists that Marketing Your Dreams isnt a Bill Veeck biography; instead, its a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. Its a book about extracting Veecks traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did. Marketing Your Dreams is a book for the sports fan. It is for the businessman who sells and promotes, for the student who hopes to make his living that way. Marketing Your Dreams is a book as diverse as Veeck himself, a man who studied as voraciously as he promoted, who could talk about baseball or world politics or gardening or Civil War poetry. Says Williams, "Bill Veeck taught me. He can do the same for you."« less