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Marketing for Entrepreneurs
Marketing for Entrepreneurs
Author: Jurgen Wolff
Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well. The boo...  more »
ISBN-13: 9780273720911
ISBN-10: 0273720910
Publication Date: 12/17/2009
Pages: 280
Edition: 1
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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