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Marketing Essentials
Marketing Essentials
Author: Farese
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life cas...  more »
ISBN-13: 9780028200002
ISBN-10: 0028200004
Publication Date: 12/1995
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Publisher: McGraw-Hill/Glencoe
Book Type: Hardcover
Members Wishing: 0
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