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Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Marketing Essentials in Hospitality and Tourism Foundations and Practices
Author: Stowe Shoemaker
Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional st...  more »
ISBN-13: 9780135132715
ISBN-10: 0135132711
Pages: 611
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Publisher: Pearson Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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