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Marketing Essentials
Marketing Essentials
Author: Sally Dibb, Lyndon Simkin
Sally Dibb and Lyndon Simkin are a world-renowned author team. Their textbook Marketing: Concepts and Strategies has long been considered the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials brings Dibb and Simkin's well-established insight and accessible ye...  more »
ISBN-13: 9781408011508
ISBN-10: 1408011506
Publication Date: 11/24/2008
Pages: 250
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Publisher: Cengage Learning EMEA
Book Type: Paperback
Members Wishing: 0
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