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Marketing Financial Services
Marketing Financial Services
Author:
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A spec... more »
Author:
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A spec... more »
ISBN-13: 9780333548486
ISBN-10: 0333548485
Publication Date: 2/28/1996
Pages: 344
Rating: ?
ISBN-10: 0333548485
Publication Date: 2/28/1996
Pages: 344
Rating: ?
0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
