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Marketing Financial Services
Marketing Financial Services
Author:
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A spec... more »
Author:
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A spec... more »
ISBN-13: 9780333550038
ISBN-10: 033355003X
Publication Date: 2/19/1996
Pages: 344
Rating: ?
ISBN-10: 033355003X
Publication Date: 2/19/1996
Pages: 344
Rating: ?
0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
