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Marketing Financial Services: Second Edition
Marketing Financial Services Second Edition
Author: Jillian Farquhar, Arthur Meidan
Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions - and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks,...  more »
ISBN-13: 9780230201187
ISBN-10: 0230201180
Publication Date: 6/15/2010
Pages: 350
Edition: Second Edition
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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