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The Marketing Game! (with CD-ROM)
The Marketing Game - with CD-ROM
Author: Charlotte H. Mason Jr, William D. Perreault
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one...  more »
ISBN-13: 9780072513806
ISBN-10: 0072513802
Publication Date: 7/20/2001
Pages: 128
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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