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Marketing in the Groundswell
Marketing in the Groundswell
Author: Charlene Li, Josh Bernoff
"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in market...  more »
ISBN-13: 9781422129807
ISBN-10: 1422129802
Publication Date: 6/8/2009
Pages: 131
Edition: 1st
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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