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Marketing, Growth and Shareholder Value
Marketing Growth and Shareholder Value
Author: Peter Doyle
'Marketing, Growth and Shareholder Value' explores the connection between marketing and the broader issues of value and competitiveness. Written by a leading commentator in this field, it will be the definitive text for middle and senior management. — The topic addressed is of consuming interest to a wide range of executives and this will become...  more »
ISBN-13: 9780750646130
ISBN-10: 0750646136
Publication Date: 9/15/2000
Pages: 356
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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