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Marketing Identities through Language: English and Global Imagery in French Advertising
Marketing Identities through Language English and Global Imagery in French Advertising
Author: Elizabeth Martin
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
ISBN-13: 9781403949844
ISBN-10: 1403949840
Publication Date: 4/30/2006
Pages: 240
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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