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The Marketing Imagination
The Marketing Imagination
Author: Theodore Levitt
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He ha...  more »
ISBN-13: 9780029191804
ISBN-10: 0029191807
Publication Date: 3/1986
Pages: 238
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Publisher: Free Pr
Book Type: Hardcover
Other Versions: Audio Cassette, Audio CD
Members Wishing: 0
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