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Marketing Imagination
Marketing Imagination
Author: Theodore Levitt
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He ha...  more »
ISBN-13: 9785556365391
ISBN-10: 5556365393
Publication Date: 5/1996
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Book Type: Audio Cassette
Other Versions: Hardcover, Audio CD
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