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The Marketing Information Revolution
The Marketing Information Revolution
Author: Harvard Business School Press
The Marketing Information Revolution shows marketing executives how to derive value from the massive amounts of information available today with the help of relevant analysis and decision-making tools. Marketing and information technology experts discuss the types of information available, demonstrate how huge quantities of data can be managed a...  more »
ISBN-13: 9780071034289
ISBN-10: 0071034285
Publication Date: 12/1/1993
Pages: 320
Edition: 1
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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