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Marketing: An Introduction
Marketing An Introduction
Author: KOTLER, Armstrong
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. T...  more »
ISBN-13: 9780877785002
ISBN-10: 0877785007
Publication Date: 2/6/2001
Edition: 5
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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