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Marketing Led, Sales Driven (The Marketing Series)
Marketing Led Sales Driven - The Marketing Series
Author: Keith Steward
Intended for the CIM Certificate in Sales Management, this title has been written with the needs of the student in mind. Among the topics covered are: the development of professional selling; the planned selling process; promotions; telephone selling; and public relations and corporate identity. This book details the processes involved in profes...  more »
ISBN-13: 9780750601481
ISBN-10: 0750601485
Pages: 360
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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