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Marketing in Local Government (Longman & local government training board series - managing local government)
Marketing in Local Government - Longman & local government training board series - managing local government
Author: Kieron Walsh
Marketing has become a key issue in local government. This is a guide to the effective use of marketing to improve services and efficiency. The author examines the concepts of "marketing" in local government and how they can be developed. It includes the appropriate marketing of services both to the public and within the authority; public relati...  more »
ISBN-13: 9780582025530
ISBN-10: 0582025532
Publication Date: 3/6/1989
Pages: 128
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Publisher: Longman
Book Type: Paperback
Members Wishing: 0
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