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Marketing Madness: A Survival Guide for a Consumer Society
Marketing Madness A Survival Guide for a Consumer Society
Author: Michael F. Jacobson, Laurie Mazur
"[An] accessible, generously illustrated rout of America's seemingly limitless marketing outlets. This book will be of use to everyone from parents' groups concerned about children's increasing materialism to feminists outraged by the use of women's bodies in advertising . . . a true 'survival guide.'"--Publishers Weekly
ISBN-13: 9780813319803
ISBN-10: 0813319803
Publication Date: 3/1995
Pages: 260
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Publisher: Westview Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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