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Marketing Madness: A Survival Guide for a Consumer Society
Marketing Madness A Survival Guide for a Consumer Society
Author: Michael F. Jacobson, Laurie Ann Mazur
"[An] accessible, generously illustrated rout of America's seemingly limitless marketing outlets. This book will be of use to everyone from parents' groups concerned about children's increasing materialism to feminists outraged by the use of women's bodies in advertising . . . a true 'survival guide.'"--Publishers Weekly
ISBN-13: 9780813319810
ISBN-10: 0813319811
Publication Date: 2/1995
Pages: 260
Rating:
  • Currently 4/5 Stars.
 1
4 stars, based on 1 rating
Publisher: Westview Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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