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Marketing Management: A Customer-Oriented Approach
Marketing Management A CustomerOriented Approach
Author: Professor Kenneth E. Clow, Donald Baack
Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers will encounter a significant emphasis on the customer service aspects of marketing, as well as the qu...  more »
ISBN-13: 9781412983044
ISBN-10: 1412983045
Publication Date: 10/22/2009
Pages: 568
Edition: Har/Cdr
Rating:
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Publisher: Sage Publications, Inc
Book Type: Hardcover
Members Wishing: 0
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