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Marketing Management and Information Technology
Marketing Management and Information Technology
Author: Keith Fletcher
This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and...  more »
ISBN-13: 9780135565070
ISBN-10: 0135565073
Pages: 400
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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