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Marketing Management: Knowledge & Skills
Marketing Management Knowledge Skills
Author: J. Paul Peter, James H. Donnelly Jr.
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
ISBN-13: 9780072315578
ISBN-10: 0072315571
Publication Date: 6/30/2000
Pages: 896
Edition: 6th
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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