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Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing)
Marketing Management A Strategic Approach With a Global Orientation/Intl Edition - The Irwin/Mcgraw-Hill Series in Marketing
Author: Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
ISBN-13: 9780071154291
ISBN-10: 0071154299
Pages: 547
Edition: 3
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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