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Marketing Management: A Strategic Approach (The Irwin series in marketing)
Marketing Management A Strategic Approach - The Irwin series in marketing
Author: Harper W. Boyd, Orville C. Walker
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
ISBN-13: 9780256058277
ISBN-10: 025605827X
Publication Date: 11/1/1989
Pages: 920
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Members Wishing: 0
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