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Marketing Management and Strategy
Marketing Management and Strategy
Author: Peter Doyle
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitali...  more »
ISBN-13: 9780130653505
ISBN-10: 0130653500
Pages: 410
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Publisher: Allyn & Bacon
Book Type: Paperback
Members Wishing: 0
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