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Marketing Management and Strategy (4th Edition)
Marketing Management and Strategy - 4th Edition
Author: Peter Doyle, Phil Stern
"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are dev...  more »
ISBN-13: 9780273693987
ISBN-10: 0273693980
Publication Date: 5/28/2006
Pages: 464
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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