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Marketing Management (International Edition)
Marketing Management - International Edition
Author: John Mullins, Jr. Harper W Boyd, Orville C. Walker, Jean-Claude Larreche
"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place ...  more »
ISBN-13: 9780071111690
ISBN-10: 0071111697
Publication Date: 3/1/2004
Pages: 640
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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