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Search - The Marketing Manager's Handbook: The Keys to Sales and Marketing Success

The Marketing Manager's Handbook The Keys to Sales and Marketing Success
Author: Eric Gagnon

The Marketing Manager?s Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets. The definitive A-to-Z marketing reference for marketing, sales, and produ... more »ct management professionals, The Marketing Manager's Handbook is the 512-page desktop reference for marketing executives who want to improve the implementation and effectiveness of their marketing programs, to increase sales for their companies. Using real-world marketing techniques proven successful in a wide variety of companies and industries, The Marketing Manager?s Handbook provides the practical insights and the advice marketing professionals need to enhance their professional development, and to increase their chances for sales success in any marketing project. The Marketing Manager?s Handbook details the essential principles and tradecraft required to execute successful business-to-business marketing projects in today?s challenging global environment: ? Keys to developing effective marketing plans and prospect selection; ? Executing sales and inquiry-generating advertising and direct mail programs; ? Developing effective marketing collateral; ? Using the Internet to promote and sell business-to-business products and services; ? Successful trade show planning, presentation and execution; ? Implementing no-nonsense, sales-boosting PR programs; ? Marketing for start-ups and new product launches; ? Sales turnarounds; ? Many more practical marketing techniques proven in real-world applications The only goal of any marketing program is to generate sales. And the best way for marketing managers to meet this goal is through clear and persuasive presentation of their product?s most compelling sales benefits, and basic, down-on-the-ground marketing execution. The Marketing Manager's Handbook is every B2B marketing manager's step-by-step roadmap for planning and executing the major marketing activities required for sales success in any company marketing project. Truly comprehensive in scope, covering 512 pages and featuring over 140 actual, proven examples of successful marketing projects and informative sidebars, The Marketing Manager's Handbook is the indispensable desktop companion for successful planning, execution, and management of virtually any marketing project faced on-the-job by today's B2B, trade, industrial, and high-technology marketing professional.

ISBN-13: 9781884640049
ISBN-10: 1884640044
Pages: 488
Rating:

0 stars, based on 0 rating

Publisher: Internet Media
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Business & Money >> General
Business & Money >> Marketing & Sales >> Marketing >> Multilevel
Computers & Technology >> Business Technology >> Web Marketing

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