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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations
Author: Alastair M. Morrison
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how ...  more »
ISBN-13: 9780415672498
ISBN-10: 041567249X
Publication Date: 4/10/2013
Pages: 432
Edition: 1
Rating:
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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