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Marketing Masters
Marketing Masters
Author: American Marketing Association
This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing...  more »
ISBN-13: 9780877572190
ISBN-10: 0877572194
Publication Date: 7/1/1991
Pages: 279
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 1
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