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Marketing Masters: Secrets of America's Best Companies
Marketing Masters Secrets of America's Best Companies
Author: Gene Walden, Edmund O. Lawler
Profiles of more than thirty companies inform a study of the marketing secrets utilized by some of America's most successful businesses and reveal how adaptability and innovation have become the secrets to success. 15,000 first printing.
ISBN-13: 9780887305900
ISBN-10: 0887305903
Pages: 256
Edition: 1st
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Publisher: Harpercollins
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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