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Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
Marketing by the Numbers How to Measure and Improve the ROI of Any Campaign
Author: Leland Harden, Bob Heyman
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, t...  more »
ISBN-13: 9780814416204
ISBN-10: 0814416209
Publication Date: 11/17/2010
Pages: 256
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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