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Marketing Performance Assesment
Marketing Performance Assesment
Author: Bonoma, Harvard Business School Press
While much research has gone into the inputs of the marketing equation, the output of this equation-marketing performance-has not received the attention it deserves. Bonoma and Clark's keen psychological insights and their extensive knowledge of the elements and structure of marketing execution give their MPA model a solid foundation and encoura...  more »
ISBN-13: 9780071032117
ISBN-10: 0071032118
Pages: 218
Edition: 1
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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