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The Marketing Plan
The Marketing Plan
Author: John Westwood
This is a guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plans are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. The book includes details on methods of researching the market, co...  more »
ISBN-13: 9780749418137
ISBN-10: 0749418133
Pages: 217
Edition: 2nd
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Publisher: Kogan Page
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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