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The Marketing Plan: A Practitioner's Guide (Kogan Page Professional Paperback Series)
The Marketing Plan A Practitioner's Guide - Kogan Page Professional Paperback Series
Author: John Westwood
The focus for all markeitng aims, proposals and activities, a well-devised marketing plan can improve a company's performance. Clarifying the complexities faced by those responsible for compiling a plan, this new edition sets out clear guidelines onhow to go about the task. Fully revised and putdated to include the latest market research m...  more »
ISBN-13: 9780749426149
ISBN-10: 0749426144
Publication Date: 8/1998
Pages: 192
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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