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Marketing Plan: A Practitioner's Guide
Marketing Plan A Practitioner's Guide
Author: John Westwood
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. This book includes details on methods of researching the marke...  more »
ISBN-13: 9781850919872
ISBN-10: 1850919879
Publication Date: 7/30/1990
Pages: 250
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Publisher: Kogan Page Ltd
Book Type: Hardcover
Members Wishing: 0
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