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The Marketing Plan: A Step by Step Guide
The Marketing Plan A Step by Step Guide
Author: John Westwood
A well-devised marketing plan can improve a company’s performance and should be the focus of all marketing aims, proposals and activities. This practical clarifies the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task. Full of the latest market research methods, presenta...  more »
ISBN-13: 9780749437480
ISBN-10: 0749437480
Publication Date: 4/1/2002
Pages: 224
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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