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The Marketing Plan Workbook (The Sunday Times Business Enterprise Guide Series)
The Marketing Plan Workbook - The Sunday Times Business Enterprise Guide Series
Author: John Westwood
Endorsed by the Sunday Times and the Institute of Directors "So practical and very easy for the small business to use"?Professor Merlin Stone, IBM UK Ltd Many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach -- highly practical and includin...  more »
ISBN-13: 9780749441784
ISBN-10: 074944178X
Pages: 256
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Publisher: Kogan Page Business Books
Book Type: Paperback
Members Wishing: 0
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