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Marketing Planning Guide (Haworth Marketing Resources)
Marketing Planning Guide - Haworth Marketing Resources
Author: Robert Stevens
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects o...  more »
ISBN-13: 9780789001122
ISBN-10: 0789001128
Publication Date: 9/29/1997
Pages: 382
Edition: 2
Rating:
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Publisher: CRC
Book Type: Hardcover
Members Wishing: 0
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