Marketing With Powerweb Author:Eric N. Berkowitz This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just... more » wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.« less