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Marketing Principles and Best Practices
Marketing Principles and Best Practices
Author: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of m...  more »
ISBN-13: 9780324200447
ISBN-10: 0324200447
Publication Date: 1/5/2004
Pages: 640
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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