Skip to main content
Member $avings: $82,000,441.96 | Books Available: 668,928 | Members Online: 182
Swap Used Books - Buy New Books at Great Prices!
PBS logo
 
 

Search - Marketing: Principles and Perspectives

Marketing: Principles and Perspectives
Marketing Principles and Perspectives
Author: William O. Bearden
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / tec...  more »
ISBN-13: 9780073101200
ISBN-10: 0073101206
Pages: 588
Rating:
  ?
0 stars, based on 0 rating
Publisher: Irwin/McGraw-Hill
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.